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fiesta red - 400ml aerosol George Fullerton created what is now referred to as the first “official” Fender custom color, Fiesta Red, circa 1957. Although Fender custom colours were based on models of General Motors, the Fiesta hue was based on the Ford Thunderbird 56. Fiesta Red was used between 1960 and 1969 and has a slightly more orange tone compared to Dakota Red.